What Are the 4 Ps of Marketing? Product, Price, Place & Promotion

4 Ps of Marketing showing Product, Price, Place and Promotion in a marketing mix

The 4 Ps of marketing are product, price, place and promotion. They are the core decisions of a marketing strategy, grouped into one framework known as the marketing mix. The marketing mix is the set of controllable tools a business combines to get a response from its target market. Competitors, regulations and customer moods are […]